My job is all about ‘selling’ science – making it sound exciting, interesting and inspiring. Often this isn’t hard, because a lot of science is (I think) self-evidently amazing. The raw material doesn’t usually need a lot of polishing.
But writing about the process of science is harder. It involves a lot words like ‘trying’, ‘hoping’, ‘investigating’, ‘if’ and ‘but’. It sounds alarmingly human and error-prone, not at all like the shining quest for truth that science is ‘meant’ to be. (more…)